Leda Product Launch
Role Art Direction, Creative Producer, Graphic Design
Photographer & Videographer Ryan Tinson
Leda was the first LED facial cleansing brush to hit the market, and our campaign focused on highlighting the unique LED lights that help fight wrinkles, acne, and other skin imperfections. As the first of its kind, Leda offers a groundbreaking solution for achieving radiant and healthy-looking skin.
Planning was crucial for the success of this shoot, so we took the time to carefully design the set from the ground up. We started with rough sketches on paper to get a sense of the overall layout and aesthetic, then transferred the design to Illustrator to create vector files for laser printing. Finally, we added the finishing touches with a fresh coat of paint to bring the set to life.
By taking the time to plan and execute every step of the process, we were able to create a visually stunning and cohesive set that perfectly captured the essence of the campaign.
