Oliglo
Role Art Direction, Brand Development, Graphic Design
Oliglo is paving the way towards a more experiential approach in beauty. A brand founded by a woman, their purpose is to evoke emotion, be sustainable, cruelty-free, always clean, digital-first, and ever-evolving but a brand in motion.
My role with Oliglo was to hone in the brand identity and develop marketing collateral for multiple marketing platforms.
Oliglo introduces 24kt gold to elevate the skincare experience. I curated the imagery and placement for their Instagram to reflect the feeling of luxury when using Oliglo. Though the images were still, I was able to produce movement and balance through the use of color, composition, and storytelling.
While creating these assets, it was critical to make them memorable yet compelling, since the brand is fairly new. Carrying the brand’s style from other social platforms, I curated assets that were clean and easy to digest but not pushy on the sales end.
