MyHare Brand Launch
Role Art Director, Creative Producer, Graphic Designer
Photographer Patrick Yandoc Videographer Kevin Reyes
As a emerging brand, MyHare is redefining the home waxing experience. Founded and owned by Diana Larkin, who also founded WAX LA, the company's goal is to make body care accessible to everyone. With a bright and colorful image, MyHare aims to provide body care for every type of person.
My duties as the Art Director/Creative Producer included planning and curating the shoot, taking care of the finer details such as model selection, props, hair, makeup, and wardrobe.
To make body care less intimidating, we created a fun and playful environment for the wax strips and bikini sheet masks. We experimented with product placement and color to make the experience more inviting and encouraging for the user. By approaching body care in a lighthearted and enjoyable way, we hope to help people feel more comfortable and confident in taking care of their skin.
We wanted to show off MyHare’s playful personality through lifestyle imagery. Whether you're flying solo or hanging out with friends, you'll have a great time with our products.
We played with environment and props to push for the playful aspect of MyHare. Less refined, a bit busy but still clear we’re advertising products.
